That's more of a "just put this sticker on the box" kind of thing. I've seen the same thing for flash drives. Nobody in their right mind would actually do this.The most outrageous service I know of is "installing" console games. Console games! Whoever came up with that is a true evil villain. Or something.
But then these are the people that would open new laptops. "Optimize" them and then charge you for doing so even if you didn't want it. A buddy of mine wanted a laptop and they would only sell him one that was "optimized". He walked.