78 PERCENT OF AMERICANS ARE GRILLING PLANT-BASED MEAT THIS SUMMER

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JambledUpWords

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78 PERCENT OF AMERICANS ARE GRILLING PLANT-BASED MEAT THIS SUMMER

Americans are looking to grill more vegan meat this 4th of July and a partnership between DoorDash and Beyond Meat is here to help.​

by ANNA STAROSTINETSKAYA

JUNE 29, 2021
289474FE-A1D5-4C60-B299-E469B451FF27.jpeg

majority of Americans (78 percent) are looking to bring plant-based meat to the party this grilling season and a new partnership between delivery platform DoorDash and vegan brand Beyond Meat is helping them do just that. In time for the 4th of July holiday, DoorDash and Beyond Meat will be offering Americans in 14 cities a limited-edition grilling kit featuring the new Beyond Burger 3.0 patty. The grilling kits will be available for $14.99 starting July 1 through DashMart—a convenience store concept from DoorDash—and, in addition to the vegan burger patty, include a custom grilling mitt, apron, grilling tools, a bottle opener, and a recipe card with custom dishes.

“This 4th of July weekend, we’re excited to partner with DoorDash to further our mission to make plant-based options more accessible to all,” Rebecca Infusino, Beyond Meat Vice President of Retail Sales, said. “There’s nothing more classic and delicious than a perfectly grilled, juicy burger on a hot summer day. We’ve made this classic pastime even better this summer with the great taste and nutritional benefits of our newest Beyond Burger, and the unbeatable convenience of having it delivered to your barbecue in under an hour.”
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Vegan meat gains grill space at American barbecues​

The partnership capitalizes on new data collected by DKC Analytics that reveals American behaviors around cookouts and grilling are shifting this summer. Data collected from a sample of 1,000 US adults between May 27, 2021 and May 28, 2021—which was calibrated to accurately reflect US adult age demographics and provide an even gender split—found that 78 percent of Americans are looking to add plant-based meats to barbecues. A majority (65 percent) are choosing plant-based meat to eat healthier, a trend that is being led by millennials.

The survey also found that the majority of Americans (73 percent) find grilling to be an essential summer activity, more so than visiting family (69 percent) or dating (36 percent). Furthermore, data showed that 60 percent of Americans shop last-minute for barbecue supplies and 72-percent forget an item when doing so—which makes convenient grocery delivery platforms such as DashMart a handy resource.
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“We’re thrilled to partner with Beyond Meat to offer customers their favorite grilling essentials conveniently from DashMart,” Andrew Ladd, Director of New Verticals at DoorDash, said. “At DoorDash we’re committed to bringing customers all the best of their neighborhoods for every occasion, and as summer gets under way we’re excited to unveil this exclusive kit perfect for any barbecue while giving people access to the essentials they need on-demand.”

Generally, the popularity of vegan burgers on delivery platforms, including on DoorDash, has been skyrocketing in recent years. According to its internal data revealed in its “DoorDash Deep Dish” report last year, orders for vegan burgers increased by 433 percent in the six-month period from January 2020 to the end of June 2020.

Beyond Meat’s new, juicer vegan burger​

The DoorDash partnership showcases Beyond Meat’s newest iteration of the Beyond Burger—the first version of which it launched at a single Whole Foods Market location in Colorado in 2016. The new Beyond Burger is made to further compete with animal meat in new ways. The new plant-based patty has 35-percent less saturated fat (and 35-percent less overall fat) than an 80/20 beef patty and is fortified with B vitamins and minerals comparable to the nutritional profile of beef. As is the case with all vegan products, the new Beyond Burger does not have any cholesterol.
00F4DCD8-E7D5-4A07-805B-79DE6FF58728.jpeg

Outside of the DoorDash partnership, Beyond Meat’s new patty is available at retailers nationwide—and in new formats that aim to make the Beyond Burger more affordable and accessible. Whereas the brand’s original Beyond Burger was sold in two-patty packs, the new iteration is available in both two-patty packs and bulk four-patty packs ($9.99) to better compete with the price of beef. The new vegan meat will also be offered as a one-pound Beyond Beef pack later this summer.

Beyond Meat is also launching its Beyond Burger 3.0 with its foodservice partners this month and aims to release another Beyond Burger patty that features half the saturated fat of an 80/20 beef patty later this year.
 

Absolutego

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Just grill some goddamn portobello caps or go through the tedium of making a black bean burger. Hell, they sell those as frozen patties now, if you're feeling lazy. There are plenty of veggie-friendly burger replacements (to say nothing of grilled vegetarian food that isn't imitating a beef sandwich) that don't require you to eat the frankenfood not-meat with more estrogen and preservatives than your average bottle of soylent.
I don't hear nearly as much of this enthusiasm for fake meat from vegetarians, I hear it from extremist vegans and climate change alarmists. I think this is way less about vegan/vegetarian acceptance and way more about corporate America finding a new way to package politics with consumption.
 
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MrTroll

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Data collected from a sample of 1,000 US adults between May 27, 2021 and May 28, 2021—which was calibrated to accurately reflect US adult age demographics and provide an even gender split—

Yes, cookout grilling is well-known to be an activity engaged in equally by both men and women, so it just makes statistical sense to weigh them evenly.
 

StraightShooter2

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Jul 10, 2020
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78 PERCENT OF AMERICANS ARE GRILLING PLANT-BASED MEAT THIS SUMMER

Americans are looking to grill more vegan meat this 4th of July and a partnership between DoorDash and Beyond Meat is here to help.​

by ANNA STAROSTINETSKAYA

JUNE 29, 2021
View attachment 2315184

majority of Americans (78 percent) are looking to bring plant-based meat to the party this grilling season and a new partnership between delivery platform DoorDash and vegan brand Beyond Meat is helping them do just that. In time for the 4th of July holiday, DoorDash and Beyond Meat will be offering Americans in 14 cities a limited-edition grilling kit featuring the new Beyond Burger 3.0 patty. The grilling kits will be available for $14.99 starting July 1 through DashMart—a convenience store concept from DoorDash—and, in addition to the vegan burger patty, include a custom grilling mitt, apron, grilling tools, a bottle opener, and a recipe card with custom dishes.

“This 4th of July weekend, we’re excited to partner with DoorDash to further our mission to make plant-based options more accessible to all,” Rebecca Infusino, Beyond Meat Vice President of Retail Sales, said. “There’s nothing more classic and delicious than a perfectly grilled, juicy burger on a hot summer day. We’ve made this classic pastime even better this summer with the great taste and nutritional benefits of our newest Beyond Burger, and the unbeatable convenience of having it delivered to your barbecue in under an hour.”
View attachment 2315185

Vegan meat gains grill space at American barbecues​

The partnership capitalizes on new data collected by DKC Analytics that reveals American behaviors around cookouts and grilling are shifting this summer. Data collected from a sample of 1,000 US adults between May 27, 2021 and May 28, 2021—which was calibrated to accurately reflect US adult age demographics and provide an even gender split—found that 78 percent of Americans are looking to add plant-based meats to barbecues. A majority (65 percent) are choosing plant-based meat to eat healthier, a trend that is being led by millennials.

The survey also found that the majority of Americans (73 percent) find grilling to be an essential summer activity, more so than visiting family (69 percent) or dating (36 percent). Furthermore, data showed that 60 percent of Americans shop last-minute for barbecue supplies and 72-percent forget an item when doing so—which makes convenient grocery delivery platforms such as DashMart a handy resource.
View attachment 2315187

“We’re thrilled to partner with Beyond Meat to offer customers their favorite grilling essentials conveniently from DashMart,” Andrew Ladd, Director of New Verticals at DoorDash, said. “At DoorDash we’re committed to bringing customers all the best of their neighborhoods for every occasion, and as summer gets under way we’re excited to unveil this exclusive kit perfect for any barbecue while giving people access to the essentials they need on-demand.”

Generally, the popularity of vegan burgers on delivery platforms, including on DoorDash, has been skyrocketing in recent years. According to its internal data revealed in its “DoorDash Deep Dish” report last year, orders for vegan burgers increased by 433 percent in the six-month period from January 2020 to the end of June 2020.

Beyond Meat’s new, juicer vegan burger​

The DoorDash partnership showcases Beyond Meat’s newest iteration of the Beyond Burger—the first version of which it launched at a single Whole Foods Market location in Colorado in 2016. The new Beyond Burger is made to further compete with animal meat in new ways. The new plant-based patty has 35-percent less saturated fat (and 35-percent less overall fat) than an 80/20 beef patty and is fortified with B vitamins and minerals comparable to the nutritional profile of beef. As is the case with all vegan products, the new Beyond Burger does not have any cholesterol.
View attachment 2315188

Outside of the DoorDash partnership, Beyond Meat’s new patty is available at retailers nationwide—and in new formats that aim to make the Beyond Burger more affordable and accessible. Whereas the brand’s original Beyond Burger was sold in two-patty packs, the new iteration is available in both two-patty packs and bulk four-patty packs ($9.99) to better compete with the price of beef. The new vegan meat will also be offered as a one-pound Beyond Beef pack later this summer.

Beyond Meat is also launching its Beyond Burger 3.0 with its foodservice partners this month and aims to release another Beyond Burger patty that features half the saturated fat of an 80/20 beef patty later this year.
Maybe 78% of their poll respondents, but 70% of all Americans (which would be about 240 million people) - I highly doubt it.
 

JambledUpWords

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kiwifarms.net
Joined
Aug 16, 2018
Just grill some goddamn portobello caps or go through the tedium of making a black bean burger. Hell, they sell those as frozen patties now, if you're feeling lazy. There are plenty of veggie-friendly burger replacements (to say nothing of grilled vegetarian food that isn't imitating a beef sandwich) that don't require you to eat the frankenfood not-meat with more estrogen and preservatives than your average bottle of soylent.
I don't hear nearly as much of this enthusiasm for fake meat from vegetarians, I hear it from extremist vegans and climate change alarmists. I think this is way less about vegan/vegetarian acceptance and way more about corporate America finding a new way to package politics with consumption.
If one does want to be a heathen and grill vegetarian/vegan, I wholeheartedly recommend black bean burgers. It isn’t meant to taste like hamburger and it has none of that artificial taste. Not as great as eating an actual hamburger, but if I had to do it without meat, I’d choose that.
 

ColtWalker1847

kiwifarms.net
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Dec 20, 2017
majority of Americans (78 percent) are looking to bring plant-based meat to the party
Oh ffs.

I grill vegetables all the time. They are great and part of the whole thing. Everybody likes corn on the cob. Asparagus or summer squash or potatoes diced and wrapped in foil with some olive oil and garlic. A skewer of mushrooms, onions, bell peppers, and artichoke hearts wins friends. But you can fuck off with this fake meat bullshit. Nobody believes your sales-pitch-disguised-as-a-news-article. Over 3/4s of Americans are not buying that shit for a cookout.

I don't know what irritates me more. That they so blatantly lied or that they insist pushing their mass-produced soy faggotry over actual viable vegetarian stuff that people actually like.
 

StraightShooter2

kiwifarms.net
Joined
Jul 10, 2020
Don’t be silly, everyone wants burgers made of soy and pea protein this summer. Actual hamburger meat is for Nazis. You don’t want to be a Nazi, do you?
Even if I was eating vegan, I sure as hell wouldn't eat soy in large quantities because it's very estrogenic. They'd have to offer potato-based protein or something to get me interested.
 
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