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Kiwi Farms
Amazon enters prescription drug market with Amazon Pharmacy
Long-expected move brings major new online competitor to pharmacy channel Russell Redman 1 | Nov 17, 2020
After years of industry buzz, Amazon has formally entered the retail pharmacy market with the launch of Amazon Pharmacy.
Amazon said Tuesday that the new online store, located at amazon.com/pharmacy, enables customers to complete an entire pharmacy transaction on their desktop computer or via the Amazon App on a mobile device. After setting up a secure pharmacy profile and adding insurance information, customers can ask their prescriber to send new or
current drug prescriptions directly to Amazon Pharmacy for fulfillment, choose payment options before checking out and manage their medications.
To me, it sounds less like they're trying to actually trying to stick it to the food/drug retailers and more toward a new frontier in collecting customer information.