"and as my final act I will...."Mr Hawke led the country and his party from 1983 to 1991, and his contribution to public life helped shape modern Australia.
A great conciliator, Mr Hawke's achievements as prime minister included modernising the economy and integrating it into the global community, establishing Medicare, and championing environmental issues.
He won four federal elections, making him Labor's longest-serving prime minister and Australia's third-longest-serving prime minister behind Robert Menzies and John Howard.
Mr Hawke is survived by his wife and biographer Blanche d'Alpuget, and his three children — Susan, Stephen and Rosslyn.
Ms d'Alpuget released a statement saying "he died peacefully at home" and that his children, stepson Louis, and his grandchildren would hold a private funeral ahead of a memorial service in Sydney in the coming weeks.
"Bob was dearly loved by his family, and so many friends and colleagues," the statement read.
"We will miss him.
"The golden bowl is broken."
Current Labor leader Bill Shorten tweeted that Mr Hawke was the labour movement's "greatest son".
"Australians everywhere remember and honour a man who gave so much to the country and people he cared for so deeply," he said.
"May he rest in peace."
Mr Hawke's famous political rival, Paul Keating, who took over as prime minister and Labor leader after a 1991 leadership spill, said the pair enjoyed a "great partnership" and "the country is much the poorer for Bob Hawke's passing".
"Bob possessed a moral framework for his important public life, both representing the workers of Australia and more broadly, the country at large," Mr Keating said in a statement.
"He understood that imagination was central to policy-making and never lacked the courage to do what had to be done to turn that imagination into reality.
"And that reality was the reformation of Australia's economy and society and its place in the world."
Mr Hawke was too ill to attend the launch of the Labor Party's election campaign earlier this month, but Mr Keating said they had spoken about their support for Mr Shorten at the upcoming election, describing it as their "last collaboration".
"Bob, of course, was hoping for a Labor victory this weekend. His friends too, were hoping he would see this," Mr Keating wrote.
Say what you like about the old bastard, he'll be remembered. Unlike the prime ministers of the past two decades, their collective faces and names all running together in a great smear of blandness.
I met Bob and Blanche some years ago. He was an absolute legend. One of the most humble people I've ever encountered. She was the opposite of him, a total cow. I think Bob being a former PM meant more to her than it ever did with him.Say what you like about the old bastard, he'll be remembered. Unlike the prime ministers of the past two decades, their collective faces and names all running together in a great smear of blandness.
Let's not forget he has been a member of the Liberal Party and the Nationals at various stages of his life. I assume his platform is basically the same, it's just that he was disillusioned with them and has the money to frolic with.I don't understand why people would, after checking his policies, they seem to mostly be about him helping business friends and such, no real vision of what they stand for.
‘We’ve hit peak Clive’: Problem with Clive Palmer’s latest ad
Clive Palmer has run one of the most expensive advertising campaigns in Aussie history. But experts say he’s reached his tipping point.
news.com.auMAY 15, 20196:34AM
Clive Palmer – The bizarre $50 million federal election campaign
Open a newspaper, scroll through Facebook or switch on the TV, and there’s one name that keeps popping up: Clive, Clive, Clive.
You’re driving to work on a miserable Monday morning … and there’s Clive, looking annoyingly optimistic as he beams down at you from a billboard with his thumbs up.
A text message from a random number? Oh hey, it’s Clive again, telling you to “Make Australia Great”.
The United Australia Party has spent an estimated $60 million on its election campaign advertising — the highest figure in Australia’s history. Clive Palmer has previously said he’s budgeted to spend $80 million on his campaign if he has to.
The mining billionaire has taken a broad approach, covering off every advertising sector available to him: social media, the radio, TV ads, billboards, text messages, newspapers.
For better or for worse, the barrage has ensured Australians have become accustomed to his face and voice.
There’s been no escaping Clive Palmer this election.Source:Supplied
But after taking up two full newspaper pages imploring voters to pick him over the major parties for “insurance”, Mr Palmer may have finally “hit peak Clive”, according to Dr Andrew Hughes, a marketing lecturer at ANU specialising in political marketing and advertising.
“We can’t escape his messaging, and now he’s just annoying us,” he told news.com.au. “There’s been no real easing of spending, which has been remarkable. Often you see a time when the major parties go quiet and declare a truce.”
Mr Palmer took out a full two-page spread in yesterday and today’s Daily Telegraph. The ad promised a high-speed train to “revolutionise the way we commute” and hit out at the major parties by saying: “Whoever wins government, you need insurance in the Senate to guarantee accountability.”
Clive Palmer hits out at Bill Shorten and Scott Morrison in his latest ad.Source:News Corp Australia
Dr Hughes said the ad was steeped in negativity and marked an advertising fail for Mr Palmer.
“The attack on Bill Shorten and Scott Morrison is where it goes backwards because it’s negative. He’s already hit saturation point with all of us,” Dr Hughes said.
“At this stage (one week before the election), he should be further highlighting what he’s doing in a positive way.
“Take those voters that are undecided. If I was the United Australia Party I’d be going positive, positive, positive till the end because you differentiate yourself while the major parties are going negative.”
Until this point, Dr Hughes said Clive Palmer took a more positive approach to his advertisements.Source:News Corp Australia
Up until this point, Dr Hughes said Mr Palmer had run a solid ad campaign.
“What he’s doing really well is he’s across all channels. He’s not relied on just one silver bullet-style campaign where he puts all his eggs in one basket. He’s doing everything he can on TV, on the radio, in print.
“Clive has done the textbook campaign — positive messaging, keeping his brand consistent, using the same yellow colour, using his candidates and a diversity of people speaking on camera. He’s hit the right networks, gained awareness, developed positive messaging, and he’s just been really consistent across the board.”
It doesn’t help the new “negative” campaign style that Mr Palmer is already disadvantaged by his own personal image. Many say he has no real policies and is just airing a protest vote.
He’s faced widespread criticism for the collapse of his nickel refinery in Townsville and not paying workers their redundancy entitlements. He’s also been linked to a failing Titanic II project, was ridiculed over a rambling Today show appearance last month, and last year was charged by ASIC over an alleged corporate breach.
“It’s not just about the advertisement messaging,” Dr Hughes said. “That’s about how people have an experience with you as a political party brand. Clive is really struggling to get that personal connection with voters … we don’t know what to expect from him in a lot of ways.”
Mr Palmer may have become a meme favourite in recent months, but Dr Hughes says that’s a case of “laughing at him, not with him”.
He also says Mr Palmer’s astronomical spending could spark a “necessary” conversation about capping spending to avoid the “saturation effect” we’ve seen from him.
All that said, compared with the major parties, Dr Hughes said Mr Palmer had “been the best overall” in terms of his ad campaigns, particularly for his consistency.
Dr Hughes also gave Scott Morrison credit. “He’s managed to hold the fort against Labor, and he’s held off on going too negative, particularly with the online ads, which is quite noticeable,” he said.
Until mid-April, Mr Palmer was running as a candidate in the north Queensland seat of Herbert, which experts said he had “nil” chance of winning. But he abandoned it to try his luck in the Senate.
I've seen soooo many ads for this busta online.
He's an idiot. Have you seen this ad?
Wtf is this shit? "Abo babies die more than white babies, that's racism". No, it's bad genetics and bad self care. How can you expect the government to fix that? The government already gives them plenty of money for remote health care services. You can't FORCE pregnant women to stop sniffing petrol. You can't force them to stop drinking or smoking. I mean, you could, but it wouldn't play well.
Abo babies are getting the same care white babies get and white people aren't what make up this nation, it's multicultural. This dumb broad demonstrates the average Abo IQ. 50,000 years and all they invented was the stick.