It wasn't, at all. On paper DICE just thought they'd make a modern silly shooter (ala Call of Duty Modern Warfare 2019) but with WW2 window dressing because WW2 is the biggest war humanity will hopefully endure and thus it's the most well known war.
It was completely tone deaf and it's even more bizarre when you remember that Battlefield 1 was the previous BF that took its window dressing (WW1 duh) with some semblance of video gamey respect.
Really at the end of the day I don't blame wokeness as much as it was a stupid publisher trying to force a studio to maximize profits. EA wanted a playerbase of dumb whales who'd spend small fortunes unlocking stupid cosmetics to play Barbie Dressup with their soldiers. It was a case of a major game maker being too arrogant to dare focus test their game and they wrongly assumed that the BF Community thought the series was as frivolous as a dumb gatcha mobile game. They forgot that players still considered Battlefield to be a Premium Product.
I don’t blame EA I blame DICE for it flopping.