Kiwi Farms

Brewdog are a Scottish brewery known for being sarcastic bastards that love to drip irony as well as passable craft beers. Well today they decided to rebrand their flagship beverage 'Punk IPA' as 'Pink IPA' and declared on the label that it's 'beer for girls' while donating 20% of the proceeds to a women's charity.

http://www.thedrum.com/news/2018/03...ale-marketing-with-the-ironic-launch-pink-ipa

Twitter didn't get the joke.