Cadbury's multicoloured 'Unity Bar' fails to 'solve racism', leaves chocolate fans divided - Cuck-bury fails to stay relevant by appealing to sjw fags

[Queen Of The Harpies]

Cadbury's multicoloured 'Unity Bar' fails to 'solve racism', leaves chocolate fans divided

"I have a dream that my children will not be judged by the colour of their chocolate."

www.newshub.co.nz

Global confectionery giant Cadbury has long been seen as a master of the chocolate trade - and let's face it, chocolate is usually pretty hard to get wrong.

However, Cadbury's latest offering - four different varieties of chocolate in one big slab labelled the "Unity Bar" - has left a bad taste in some people's mouths.

Cadbury posted on Twitter to commemorate India's Independence Day by promoting its new product.

"This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India's first chocolate with dark, blended, milk and white chocolate all under one wrap," the company wrote.

Cadbury Dairy Milk on Twitter

“This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India's first chocolate with dark, blended, milk and white chocolate all under one wrap. #CadburyUnityBar #IndependenceDay https://t.co/kHfHqJQlzH”

twitter.com

"Made to celebrate India and her people, because sweet things happen when we unite," said the product's promotional clip.

A handful of commentators have responded to the tweet, criticising the British company for its seemingly distasteful take on racial divisions.

"Congratulations to Cadbury for solving racism," said New York Times restaurant critic Tejal Rao.

Satirical comedian Ziwe Fumudoh went for a slightly different flavour with her comeback, likening Cadbury's celebration of unity to Martin Luther King Jr's iconic 'I Have a Dream' speech.

"I have a dream that my children will not be judged by the colour of their chocolate, but by the content of their creamy filling," she joked.


"Pay them a steep price for a different coloured bar of chocolate and feel good about yourself. Cadbury makes more money, you feel virtuous. Good strategy," ET Now editor Chandra R. Srikanth blasted the brand.

The campaign, produced by the agency Ogilvy, kicked off around two weeks ago - but only attracted attention last week due to the marketing misstep.

The incident has been likened by some to Pepsi's controversial campaign featuring Kendall Jenner in 2017. The commercial came under fire for mishandling race relations, seemingly appropriating the Black Lives Matter protest movement to market the fizzy drink.

Newshub.

 

[Krimjob]

I'm more disappointed that they missed the opportunity to meme it up a bit by naming it the Ariana Grande, or why not the Michael Jackson Past to Present.

All in all, they should have seen this coming.

 

[Exorbital Columnations]

And the woke brigade spits your gesture of goodwill into your face while you beg for forgiveness.

 

[CWCchange]

If chocolate is supposed to end racism, white chocolate would've done it years ago.

 

[MediocreMilt]

If they'd just said "we put a row of each kind of chocolate in one bar" it'd have been a better marketing gimmick.

Stuff like this proves people in marketing don't understand how to do marketing.

 

[Judge Holden]

To be fair the bar is/was exclusive to india and was thought up by their indian department to coincide with india's independence day

Personally I think its a perfectly fitting way to communicate to india's diverse population that no matter their color or creed, each and every day they all join together in that most noble of indian traditions....

Turning every single street in the nation brown in a rainbow spectrum of shit, from the anemic untouchable-caste orphan grey spritz to tanned tomaraj torrent to mega mujapeet's murky mudslide.

 

[Marissa Moira]

it literally looks like the stages of poop, hard dark brown, soft light brown, and pale fluffy brown.

 

[VV 422]

it literally looks like the stages of poop, hard dark brown, soft light brown, and pale fluffy brown.

well yeah it's supposed to represent the population of india

 

[Dildo]

Get woke, go broke.

How many more times is it going to take?

 

[AF 802]

I'm more disappointed that they missed the opportunity to meme it up a bit by naming it the Ariana Grande, or why not the Michael Jackson Past to Present.

All in all, they should have seen this coming.

So it's pre-licked chocolate by certain women who hate America?

 

[Hoes Mad]

What a shame, having each type of chocolate on one bar is a somewhat interesting idea for a candy bar

 

[Ghost of Wesley Willis]

Sorry Cadbury, but the Penguins of Madagascar solved racism.

 

[TendieGremlin]

It's posts like these where KF's word filter really shines

 

[MarvinTheParanoidAndroid]

In principle, the idea of a gradient chocolate bar from white to dark isn't a stupid idea. The marketing is the problem imo.

 

[MG 620]

"Cadbury has long been seen as a master of the chocolate trade - and let's face it, chocolate is usually pretty hard to get wrong."

Cadbury tastes like shit though.

 

[Marco Fucko]

Companies mostly know what they're doing. Outside the ones genuinely taken over by SJWs, the concept of outrage marketing has been a thing since forever. I think Nike's sales went up something like 30% when reactionary dipshits burned their shoes and then had to go out and buy new ones because Kaepernick hates America .

 

[x.eight.six.systems]

What the chocolate really is doing according to me, myself and I, is that it depicting the caste system.

 

[La Luz Extinguido]

They forgot how to end racism the proper way.

 

[Hellbound Hellhound]

What the chocolate really is doing according to me, myself and I, is that it depicting the caste system.

That's what I thought too. Notice how the light chocolate is at the top, and the dark chocolate at the bottom, each color separated into it's own section.

 

[Shaved Kiwis]

White chocolate is flawed and has no right to exist when we have the far superior standard chocolate. Which is funny because the exact opposite is true of niggers. Also while we are at it mixing regular with white chocolate produces unsatisfactory results and should be actively discouraged.