Cheesiness said:This section is used to describe what kind of outdated effects, what doesn't make sense, and how much effort is put into the ident. Humor is key in this section - sly remarks about what is cheesy in the logo always get a laugh out of the reader. Remember, though, not all logos are cheesy.
Scariness said:This determines if the logo frightens you or not. The music, animations, and cheesiness are huge factors playing into the scare factor. If a logo scares you, but no one else, try to average out the factor. Putting "Nightmare" on something that only scares you will get the readers annoyed, but if you put "Low to medium", readers can better relate to you.