He attaches non-existent significance to everything he does or he considers to be part of his identity. There honestly isn't much more to dig for beyond that.
He likes clear labels when it comes to people and especially himself. Chris lives in a world where it's hard for him to distinguish faces so to him things like names and titles are very important. Chris has had multiple conversations with the same person and didn't know it because they dressed a bit different or claimed to be someone else. So yeah, names and that kind of stuff are very important to him. The fact that CWC can sound like "QUICK" when pronounced seems especially clever to Chris also. It's like a brand and an identity to him.