- Jun 10, 2020
Emo and scene thrived on social media, but a special distinction to be made was that social media at the time was much less engrained in every day life, and being terminally online was much more niche (before smartphones). Myspace, facebook, vampirefreaks, last.fm, gaia, these subcultures required online to really function and thrive.Another thing to add to your comment is the death of subcultures. Back in the 2000s and before, you had various subcultures like goths, emos, scenes or punks but ever since the wide spread of social media, subcultures have slowly died or outright disappeared.
What makes them different is that they also had real life presence as well. Current trends, do not.
I always believe that for a subculture to be authentic, one thing that it must follow is that the people dont just dress a certain way for a camera, but that its the same clothing they wear every day. Anything else is a larp or exploiting an aesthetic. People today, in the extremes, seem to fit this premisis more- even with "punks", most aesthetics are just for instagram shots and people will just wear whatever otherwise. Most influencers with "alt" styles will wear things for a video, but not on the street.
Online scene culture kind of mutated into sea, slime, or ice punk in the early 2010s, and then vaporwave came from that- but it really died out there. Thats honestly the last unique "fashion" subculture that I can think of.
Maybe you could claim current "cottagecore" as this, or as an ironic new incarnation of mods, but Im really tired of nostalgia trends in fashion, tbh. The only really interesting new fashion trend is maybe gopnik shit.