Max Read, editor-in-chief at Gawker, highlighted Gamergate as the single most devastating enemy Gawker faced in an interview with New York Magazine:
According to Read, it all started when Sam Biddle got away with his pro-bullying comments, which in turn led to the infamous boycott that helped crush the company's income by driving away advertisers:
Basically, Biddle's idiocy began a wave that paved the way for the Internet Autism Machine to hammer the bullet points. And then the damage started to accrue:
Once again you have a clear attempt at damage control here, more so being the obfuscation of the economic impact and implications than anything else. We already know from Gawker's own in-office communique that GG had done millions of dollars to the besieged cancer of the internet within a few months, and Gawker had difficulty getting advertisers to stay within the span of 2 months of the boycott firing full swing.
It's very interesting to note, however, that Read places the blame squarely on Gamergate for this - not say, its ignoring a court order to take down a sex tape, nor pissing off enough people to guarantee that a class-action suit happened, financed by its enemies.
To hear Read tell it, Gamergate alone was responsible for Gawker's demise:
And there you have it: According to Gawker's own employees, Gamergate killed the company.

Model internet Samaritans, all of you. Semper Fidelis, you bastards.
Max Read said:As Gawker was imploding in the summer of 2015, a group of teenage video-game enthusiasts was throwing gasoline on the already-raging fire. These were the Gamergaters. Of all the enemies Gawker had made over the years - in New York media, in Silicon Valley, in Hollywood - none were more effective than the Gamergaters.
According to Read, it all started when Sam Biddle got away with his pro-bullying comments, which in turn led to the infamous boycott that helped crush the company's income by driving away advertisers:
Max Read said:And so Gawker went into full-on crisis mode. Our chief revenue officer flew to Chicago to meet shaky clients; someone I hadn’t spoken with since high school Facebook-messaged me to let me know that her employer, L.L.Bean, a Gawker advertiser, was considering pulling its ads. Nick asked me to draft a non-apology apology - a clarification, basically, that we did not, institutionally, support bullying. Sam was compelled to tweet an apology. Joel, then the executive editor, published on Gawker, over the objections of the editors, another clarification. I then published, without Joel’s knowledge, an apology for the apology. Perhaps tellingly, it was the first time I’d ever really been confronted with the business side of Gawker besides small talk at parties.
Basically, Biddle's idiocy began a wave that paved the way for the Internet Autism Machine to hammer the bullet points. And then the damage started to accrue:
Max Read said:Then it all went away. Gawker had taken a hit - thousands of dollars of advertising gone, at least. But in the weeks we’d been hemorrhaging advertisers and goodwill, stories in the New York Times and other outlets - the real media - and a segment on The Colbert Report made it clear that the Gamergaters were the bad guys in this case, not us. The sites went back to normal.
Once again you have a clear attempt at damage control here, more so being the obfuscation of the economic impact and implications than anything else. We already know from Gawker's own in-office communique that GG had done millions of dollars to the besieged cancer of the internet within a few months, and Gawker had difficulty getting advertisers to stay within the span of 2 months of the boycott firing full swing.
It's very interesting to note, however, that Read places the blame squarely on Gamergate for this - not say, its ignoring a court order to take down a sex tape, nor pissing off enough people to guarantee that a class-action suit happened, financed by its enemies.
To hear Read tell it, Gamergate alone was responsible for Gawker's demise:
Max Read said:But of course it didn’t go away. Gamergate proved the power of well-organized reactionaries to threaten Gawker’s well-being. And when Gawker really went too far - far enough that even our regular defenders in the media wouldn’t step up to speak for us - Gamergate was there, in the background, turning every crisis up a notch or two and making continued existence impossible.
And there you have it: According to Gawker's own employees, Gamergate killed the company.

Model internet Samaritans, all of you. Semper Fidelis, you bastards.