What's with this current trend of describing food as "hand-crafted"? Hand-crafted sandwiches, hand-crafted meats and cheeses, etc. When I think of food, the last think I want to think of is hands touching them.
It means when you take that first bite, you’ll taste everything those crafting hands touched that day. Every meat, cheese, sauce, mucus, and genital.What's with this current trend of describing food as "hand-crafted"? Hand-crafted sandwiches, hand-crafted meats and cheeses, etc. When I think of food, the last think I want to think of is hands touching them.
This it's sales.They want to feel like they've accomplished at least something in their life: "Look! Here's a hand-crafted salad! I did it ALL by myself!". It's the current "everything needs validation" culture.
the value goes up because some schmuck touched it?It sounds fancy when it doesn't mean much
I mean, if Gordon Ramsay makes your sandwich then it's more likely to be a good sandwich. Unless he suffers a stroke.
Then again, when it's used for marketing it's probably some poor middle-aged person in Essex forced to do a job a machine could do hundreds of times faster.