Independent video game developer Ninja Theory (Enslaved: Odyssey to the West, DmC: Devil May Cry) recently announced that in their latest game, Hellblade: Senua's Sacrifice, death would be permanent and delete your save file.
This decision received a lot of backlash from people like TotalBiscuit and his contemporaries, who labelled the feature as "anti-consumer", since it wasn't advertised until a day before release. It's since been revealed that this was just a marketing stunt by Ninja Theory and isn't real, but it sparked a lot of conversation about "gamer entitlement" from the usual sort (games journos, twitter spergs etc.).
EDIT:
Turns out there's also some salt over the way the main character styles her hair. So I present:
This decision received a lot of backlash from people like TotalBiscuit and his contemporaries, who labelled the feature as "anti-consumer", since it wasn't advertised until a day before release. It's since been revealed that this was just a marketing stunt by Ninja Theory and isn't real, but it sparked a lot of conversation about "gamer entitlement" from the usual sort (games journos, twitter spergs etc.).
EDIT:
Turns out there's also some salt over the way the main character styles her hair. So I present:
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