If Idea Guy was creating good content then the people that knew should have withheld his identity. The problem is that he didn't, it was boring and gay. At the very least you should have told him to make better content because if people can't tell whether it's paid for or genuine than it sucks. That's the true failing.
Sometimes a shark frenzy is fun.This is very autistic, lets not play the blame game and instead focus on the moron at hand.