I think it's partly to do with how much typing you do. I do a lot of typing and having a keyboard that feels good and sounds nice is conducive to my health. also alps are super responsive for gaming.Way back when Starcraft 2 came out I saw people hyping up mechanical keyboards and I dropped about $100 on one. Can't remember the brand as this was a decade ago. It was good for about a month, then I started getting phantom inputs, took me a long time to realize because it was so random that I thought I was going crazy but I was eventually able to confirm it by seeing keys I clearly wasn't hitting popping up when I was typing in Notepad. Got a refund and bought a replacement for $10 on Amazon, which I am using to type this post. Never saw a reason to switch. I guess my keyboard autism is not so strong.