It was simple, beautiful medium to deep red and about I'd say maybe an inch in diameter. It's translucent and delightfully squishy. It does get stuck in your teeth, but oh so worth it. It has some writing on one side, and the other was smooth. I don't remember what it said, but it was probably something along the lines of "DOLLAR" or red dollar, but don't hold me to that. I love Swedish fish too, but they are less chewy. They are in the same ballpark, but only a triple and not a home run.