Yeah, this.This pretty clearly has some potential for damage if they can make it stick. That remains to be seen. Trending on Twitter means jack shit by itself.
Like, it's interesting that it's spreading to some people. I've been linked it in a few places. (But all nerdy internet places, of course.)
But it'd take a real push to get it in the hands of normal people. Getting it trending on facebook would probably be sufficient.
If the shoe was on the other foot, and Hillary's campaign had this info on Trump, they'd easily get this into everyone's hands. Even without the media being completely in their pocket, I just think the Hillary campaign is much more organized overall.
I'm less confident in the Trump campaign's ability to spread this.