It's already happening. Conservatives have realised their message resonates to a certain degree thanks to SJW insanity and are now overreaching themselves and trying to sneak in things that made people hate them so much in the first place. Stuff like Intelligent Design is having a minor resurgence thanks to people like Ben Shapiro (facts and logic amirite?) and Dennis Prager pushing it.Roosh makes me wonder if more alt-lite types will peel the mask off and reveal themselves to be the same sort of fundie retards that people made fun of right through the Bush years.
It'll work for the time being, but sooner or later it's going to backfire spectacularly.