I think it'd be more accurate to say the shitty clickbait sites dropped any pretense of actual integrity, ethics, and journalistic investigation around 2014 or two years prior. A lot of them decided (or were told by their handlers) there was no need to keep wearing the veil of legitimacy after Black Jesus won his second term.This site is from *1999*? I assumed all these shitty clickbait sites appeared in 2014.
Mystery suitors behind Salon Media $5M deal revealed as techies
By Keith J. Kelly
May 16, 2019 | 6:32pm | Updated
Salon Media Group is being acquired for $5 million by a little-known pair of tech entrepreneurs who are meanwhile caught in a legal battle over their ownership stakes in fact-checking site Snopes.com, The Post has learned.
The winning bidders are Chris Richmond and Drew Schoentrup, who are the owners of Proper Media, a San Diego, Calif.-based ad tech firm that has been supplying ad and web design services to the struggling company for the past six months.
On Tuesday, The Post exclusively reported that Salon Media Group was being sold to an entity called Salon.com LLC. At the time, the names behind the LLC were still unknown.
“We’re doing it as individuals, 50-50,” said Richmond, who was reached Thursday at his home in San Juan, Puerto Rico. “Neither of us are political, but we like great internet brands.”
Three years ago, Richmond and Schoentrup ended up in a bitter legal battle with Snopes.com, the fact-checking site founded in the mid-1990s by husband and wife David and Barbara Mikkelson, who ended up in an acrimonious divorce in 2015.
Barbara Mikkelson sold her 50% stake to Richmond, Schoentrup and three minority partners, and several years of bitter litigation ensued.
At one point, Proper Media was withholding the ad revenue it collected for the company and Snopes was forced to set up a GoFundMe page to raise money that it needed to stay afloat. The site still survives, with David Mikkelson listed as founder and executive editor.
Richmond declined to comment on the case, which is set for trial in October in California state court.
Richmond said publicly traded Salon, which hasn’t filed any financial information in more than a year, is required to complete an audit and then get approval from the Securities and Exchange Commission before he and his partner take the struggling company private — “hopefully within 60 days.”
Jordan Hoffner, who was the CEO as well as the editor-in-chief, resigned on May 3, the company revealed in an SEC filing last week.
Erin Keane, who has been overseeing the day-to-day operations as deputy editor, will be promoted to editor-in-chief once the deal closes, Richmond said.
“We think we can turn a profit in year one,” Richmond said.
Snopes got the rep as The Fact Checker Site many moons ago and people take it on it on face value that an authority on the matter would be objective. I mean, they check facts!It's not like anyone actually thought Snopes was this perfectly impartial, independent fact-checker.
Wait, did they? Because that would be fucking exceptional.
I'm just laughing at the idea that people care enough to go to a fact-checker but don't care enough to do the legwork themselves to figure shit out and build opinions of their own. "Just give me plausible deniability about being a fucking dipshit, please Snopes."Snopes got the rep as The Fact Checker Site many moons ago and people take it on it on face value that an authority on the matter would be objective. I mean, they check facts!