The study in question only showed the amount of hate he gets, yet not the positive ones. Though, the hate outweighs the love in LeBron’s case. It also doesn’t help that not only did his team lose the first round to the Suns and walk off after five minutes of game time without congratulating the team, he also will not play for TEAM USA along with his teammate Anthony Davis, and instead finish filming Space Jam 2.Lebron in general is just too heavily pushed. It seems artificial at this point. That combined with his pro china to the point of idiotic public statements defending their actions on issues like their muslim camps mentality and how full of himself he is in general are a perfect storm to make the general public lose interest or even generate a hate base against him. Even as someone who barely cares about sports and especially does not care for the major sports organizations and how corrupt they are I can see that. Why is he the NBA's golden child?
Put it short, modern day social media is failing to turn this man into Michael Jordan.