Marvel still can't get themselves out of the hole since 1996. Turned to trying to do shitty manga knockoffs, then to SJWs, Stan Lee is now dead, and they are still rolling down hill. The MCU's been the only thing that's running best for them. I don't even know how well their Chinese market is doing, but that's another story.Or how Captain Marvel is currently drawn like she's a man. The quality just isn't there.
There's rumors that Disney may just get rid of Marvel's comics and focus on other media or give the properties to others to use. Sort of like their deal with IDW.
Doesn't help that for decades Marvel had it so that comic book stores couldn't return comics that never sold. Today that's ruining LCS's because they have so much stock that isn't selling. There's stories of 10% of them closing down because of Marvel.
Hope Ron Perlmutter doesn't run away with that cash, that would be a real damn problem.