More or less, yes. For all the sperging we do about the lore, we must all remember one very important thing:So basically, it's just like Pokemon: the Trading Card Game. They just buy all the shiny crap to roll the competition and win in tournaments.
Every time I look at 40K fan videos, they always curse out GW, which gave me the impression that the people objecting to them were the majority. It seems that was a mistake. They're just a loud minority, I take it?
Warhammer 40,000 is a game. It's a PvP game at that. The objective of the game is to win. Most people who play it do it for that purpose. If they have fluff-compliant armies, great. If not, they'll just find a way to shove that third overpowered unit into their army list. The size of their wallet is the limit (see how much GW has been shilling the Knight mini-titans?), and for that sort of investment you need to be an adult with disposable income, not a kid with mom's credit card. After these people, you get the people who play for a gimmick no matter how powerful it is (full vehicle Ork armies, for example). And as a distant third you get the people who actually play the game and are versed in the lore. Among this group you find those that are actually bothered by the lore. Most just take the new developments as they come, uncritically.
I'll give you good odds that a good 75% of the fan channels that sprung up the past five years talking about Lorehammer haven't played a game since 7th edition, if they even own a model. Most people who even read about the lore do it like those Marvel fans that take the plot holes and inconsistencies in the movies and series they like to watch at face value. It's just entertainment, they don't need it to make sense.