I will never understand why YouTubers who constantly find themselves in the pit of controversy and pure unbridled autism will immediately use the excuse that "I'm just playing a a character/I'm just doing a bit, it's not like I'm actually like that in real life".That said, he once said on stream that he's playing a character when he does his reviews, so I guess you can't get mad at him personally. Rather, it's his idea of an entertaining review show that's disappointing.
There's a couple things wrong with this:
1. It's the Internet: all people have to go off of when it comes to judging people is whatever the individual in question decides to put out there. If you're playing a character 95% of the time with no tell as to where the character ends and where the "real you" begins, then people are going to see that as who you actually are. Why wouldn't they? If you act that way 24/7, on your social media or otherwise, it might as well be the "real you" to others. That's all you present yourself as. If you're going to use that excuse for basic social interaction, then expect people to think that's how you are.
And 2. If you are doing a bit, and people obviously don't like the bit, they won't ever just cut the characters and be more personable and approachable. No no, they double down as hard as they can, and make that character present in every facet of their work. This then wraps back around to #1, and then back to #2, and so on.
It's like a Gordian knot of exceptionalism that can easily be cut, but they never see fit to cut it when it goes too far. Like say, oh I dunno, having your "character" harass one of the writers of SpongeBob on Twitter; something like that.