This is one of my areas for knowledgeable sperging, so I'm going for it. The essential garment shot is a flat, which is what they are trying to do by holding it up. The next most important is a full frontal on a model and then third is a three-quarter to show more of the garment shape.
- 3/4 profile selfie is unnecessary for a graphic tee, as 1/4 of the visual is lost. The reason you would incorporate it is if you want to show a full styled outfit, just to add a bit of variety. Piles of garbage do not count as styling Penny!
- Inconsistency as you mention. One item is front shot, One is three-quarter, and a third now posted below has no model shot at all. The third t-shirt really only shows the graphic and none of the actual shirt. They've shot the flats in 3 different locations, judging by the varied background trash.
- The attempts at flat shots are tragic because they've chosen to have Penny hold them. First, holding them in that way distorts the fabric (neckline and sleeves have disappeared), so there's no image where you see the actual shape of the t-shirt. Second, hands generally photograph like shit unless you're a pro at posing. Third, do you really want your new product to be fingered by grubby farmers' hands? Fourth, more visual clutter.
- A better solution for the flat shots would be to lay the garments on a plain, clean surface (I know, I know), and photograph from above.
- The model shots: Penny's hair is partially covering the graphic in both shots. It should be tied back or tucked behind the shoulders.
- In the Anarchopaca shirt shots, they've cropped across the centre of his eyes which is a weird choice. Ideally the full face would be included or cropped out altogether. That's not an ugly joke, it's common in ecommerce to crop a model's face because it's cheaper to book a model for body-only work.
- Pleasantly surprising that the tees in the model shots aren't visibly creased, but in the flat shots the shirts have clearly come straight out of the pack. They should be pressed or steamed.
- They seem to have used decent quality shirts but they haven't clearly shown the label or named the brand. Silly because it adds value. What we can see looks familiar but I can't place it. Edit: think it's Gildan.
ETA the third t-shirt. Have they ever mentioned 'our mascot, L'il Sebastian' before?
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