The extreme dehumanization of members of religious cults, including media that constantly glamorizes violence against them and almost never humanizes them, is often just as creepy as, if not creepier than, the cults themselves. The press has programmed most people to think of someone like Jim Jones when they hear the word "cult" even though the type of people it most gets slapped on are groups like the Jehovah's Witnesses. Sure they're annoying, but we probably shouldn't be too comfy with the idea of the feds mowing them all down with machine guns, which people who refer to groups as cults always feel like they're one beer away from advocating for. Also, the whole concept of cult "deprogramming" is just brainwashing, but in a more conformist direction. People are kidnapped and held against their will while being bombarded with messages and intense social pressure to force them to alter their beliefs. Sound familiar?