I'm sure lots of that is because of the western (esp. American) misconception of Caucasian = average white Anglo-Saxon instead of, y'know, people from or derived from the Caucasus. I wish culture at large would move past this mistake too.Everybody makes that mistake. Even most Arabs are basically White (looking roughly the same as the darker Italians/Spaniards/Greeks), outside of areas like Yemen and the Sudan. People think they're brown because everybody calls them brown and never corrects them. Look at the Census or any other thing that involves ethnicity identification and they always group Middle Easterners with Europeans under a White/Caucasian category.
I hate ignorance.