Only the rarest and smuggest of Goodmans
True & Honest Fan
- Dec 28, 2014
It wasn't until later that the media actually used the term alt-right to describe the far-right and the white supremacists around the time of GamerGate since they needed to demonize their opponents but they couldn't use the fundie Bible-thumper trope since most of the GG crowd were also against the Religious Right, which is also why they started to more heavily invoke the "fedora man" atheist lolbert strawman as well (granted, guys like Sargon and Ethan Ralph made it easier for them to do that though)
It didn't help that this was also about the time that the only people willing to adopt the label willingly were open Nazis like Richard Spencer, who even claims to have invented the term. At the very least, he visibly used it.
Carl Benjamin's UKIP campaign was a good example of this, where UKIP's actual policies (Brexit and free speech) were actually quite popular but going around saying you wouldn't even rape people and it depends on the child isn't.
As with many one issue parties with causes that are actually popular, the major party that aligns with the cause often co-opts it, effectively absorbing the party's base. In this case, once Nigel Farage left there was really nothing left to the UKIP but to be hijacked by idiots like Soygon, who promptly piloted it into the ground.