What is with the social media obsession over wholesomeness? -

HeyItsHarveyMacClout

Casualty of the Culture War
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Because any shit that they want can be “wholesome” and therefore intrinsically good

“This barber just gave free haircuts to convicts up for parole”

“This trans child is educating kids and adults alike about intersectionality”

“8chan just got shut down and it’s being replaced by a puppy charity that donates its proceeds to fight trump and racism”

Anything can be wholesome. And that’s why they’re so keen to use it
 

Clop

kiwifarms.net
  • Wholesome memes
Because it's a trend. Wholesomeness is funny now, because it's the twist in the joke that most people expect to be raunchy and inappropriate. Anyone with a sense of humor already knows this.
  • “This gave me faith in humanity”
Have you been to the Internet lately? Everyone's fucking paranoid over shit that's never going to happen to them because social media's a garbage chute and the kind of fuckwit that still uses social media is sitting under them with their mouth wide open. It's a bunch of soccer moms reading about people believing in a flat earth and anti-vaccination stories while thinking to themselves that smart people are dying out, living in bunkers under a sea of hostile stupid. Shit gives them faith in humanity because they're too bubbled in that stupid juice to understand how bloated it is.
  • Moments of people broadcasting what good thing they did for someone
That's just them being attention whores with massive egos, but at the very least someone probably got something out of them boasting to their social media what fucking altruists they are.
 

The Fool

True & Honest Fan
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At least in part, it's convenience, no different from a tamagotchi. People want to see cute things like animals and babies acting curious and innocent, but they're well aware it would be hell to actually own those things because 90% of the time, animals and babies scream and shit everywhere.
 

Inflatable Julay

I have to stand up to play the git-tar
kiwifarms.net
There was a fairly short period on reddit where the hot memes were double-ironic edgelord shit where the punchline was always about suicide and nihilism, the "wholesome" shit started as a response to that and funnily enough makes ME want to fucking die when I see it

Because any shit that they want can be “wholesome” and therefore intrinsically good

“This barber just gave free haircuts to convicts up for parole”

“This trans child is educating kids and adults alike about intersectionality”

“8chan just got shut down and it’s being replaced by a puppy charity that donates its proceeds to fight trump and racism”

Anything can be wholesome. And that’s why they’re so keen to use it
I once karmawhored in r/mademesmile by posting a news story about two porn actors proposing to each other after filming a gay orgy scene
 
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JamFlowMan

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It's not really anything new. The local news usually goes through all the horrible shit that happened around you that day and then ends with something about puppies or a soldier coming back from the war surprising his kid, etc. The majority of what you hear about going on in the world is the bad, so people like it when they see something good happened.
 

adorable bitch

laughing at you
True & Honest Fan
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I don't have an issue with the "wholesome" content itself, but it annoys the hell out of me when people base their entire social media presence around how "wholesome uwu" they are. It just seems really fake to me I guess.
Those people are just tranny versions of those neo-hippie, native-american/Buddhist fetishizing basic beckies that never shut the fuck up about positive vibes and staying away from negative energies despite being toxic cesspools.
 

Lemmingwise

✊Black in solidarity with black lives matter✊
True & Honest Fan
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People tend to crave what they lack in their lives, even if the way they pursue these things is through conveniently packaged lies or saccharine illusions. People are weak and helpless.
Because any shit that they want can be “wholesome” and therefore intrinsically good
These are right on the money.

Wholesome in particularly seems to be assurance that eveything is alright.

You need more assurance that everything is alright when things are wrong. Nobody ever sat enjoying a sunrise besides someone they cared about deeply, with a deep contentment washing over them both and then said: "You know everything is going to be alright". They don't need assurance that everything is alright, because every fibre of their being is telling them that everything, in this moment, is alright.

When do you need assurance? When your house has just burned down or everything seems to be going to shit. That's when you need assurance. That's when wholesomeness becomes marketable.

And @HeyItsHarveyMacClout is accurate too: Wholesome often seems to mean: "This makes me feel everything is okay". Some might post it at hearing that people defended Desmond's right to strip for strangers. The feeling of okayness is central; not whether it's genuine moral wellbeing. Because in a mostly hedonistic society, feeling okay IS moral wellbeing.
 
B

BW 182

Guest
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Brave the World had a really good video (ignoring presentation aspect) analyzing this.
Yikes at Lauren Loomer/Laura Southern

I think the points made here are succinct, though. It actually made me think, "what is even wrong with being pessimistic or apathetic?" Those types of feelings can breed as much positivity as this whole faux-optimism/wholesome take, but most people think they need to hear or see happy to feel happiness, instead of just being.

I think that most of this wholesome thing is just a large part of society searching for something that looks a certain way, rather than is. It makes me think of how people commit suicide and all of their peers act like the person was sooooooooo happy. It's the new, trendy "thoughts and prayers" for me.
 

Imperial Guardsman

True & Honest Fan
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There are so many reasons
  • "Advertiser Friendly"
  • Soccer Moms
  • Safe Space
  • People not wanting to be challenged
  • People not wanting to be offended
  • easy clicks
  • making people "feel good"
  • restricting content to generally socially acceptable things
 
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Spedestrian

Demonically Possessed Ray-Ba᠎ns
True & Honest Fan
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For the same reason that traditional news media runs human-interest stories alongside horrific murders and political vitriol: people can only swallow so many blackpills before they need a chaser. The internet has exposed people to more insane bullshit than ever, so it makes sense that people would try to compensate by cranking up the wholesomeness.
 
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