As to where many whores in America want to have leathery tanned skin, many Asian women want to have whiter skin. In the entertainment industry, girls with lighter skin, large eyes, and small faces, tend to be the most popular
eye-enlarging and skin-lightening photo editors built into phones and photo booths are commonly used
Not necessarily white face but vaguely interesting if you ever wonder why young east Asian girls have such light skin.
Here's a comparison
before major debut, almost unedited profile photo in 2013:
highly edited first profile photo after major debut (2017):
(this girl isn't all that popular, and she's pretty heckin ugly if you ask me)