Same shit, differentiated marketing. It's like action figures and dolls, superheroes and magical princesses, barbershops and brow/nail bars, burgers and ice-cream, hard liquor and box wine, gadgets and clothes/cosmetics, fasting and dieting, Dresden Files and Twilight, Rich Dad Poor Dad and The Secret.You say "encouraged" but the fact that estrogen impacts emotional control is a biological factor. How many Men that haven't taken hormone replacement pills sit down on a rainy day to get a bucket of icecream and watch a romantic comedy? Women often mention terms like "retail therapy" and "comfort eating". Terms that are completely alien to Men.
The funny thing I've observed is that Women often deride Men for being interested in "their silly toys" (guns, models, cars, whatever...)