Sweeney did nothing wrong.
It's not supposed to be read, it's supposed to be instantly recognized without thinking about it.I don't get the change to the Microsoft logo. The big bold letters would still be more legible than the new logo, wouldn't they?
I guess compared to the other logo changes this one is mostly about Big Tech's fetish for making everything look soulless and minimalist.
You know what this is without thinking about it even though the logo or product name isn't even there.
Ad-people used to have a super-boner for cutting down a logo and still have people read it in their heads. The less you could see of the logo and still go "oh, [product]" the better, it was like a sign of their advertisement campaign dominating the minds of the plebs. Like this but taken to an extreme where as little as possible can be seen.
The Nike swirl is decent example of this, they don't need more than that little thing to be recognized.