Wu released a new web ad today. It features two minutes of Trump speaking in Phoenix. There’s no video or voice of Wu. No mention of her is made until the very end.
The “Trump is insane” message is decent in a dem primary, but you still need to make it stand out. Start with video of the candidate speaking to the camera giving an intro to the video talking about how bad trump is. Add something about how she’s running to stop him. Pick out the worst trump clips. Cut the length of the video in half. Add a call to action in the end. It’s not complicated to nail this type of video. It’s political boilerplate.
Instead you only get some shitty text at the end about Wu with a URL. It’s not effective messaging. It’s amateur hour shit.
I also love the only vague mention to “my opponent” at the end. This practices the stupid myth that novices have that you can’t mention your opponent because it gives them attention and name recognition. Wu, you’re running against an incumbent - they already know who he is. They’ve already voted him into office. You need to convince them he’s shit by saying his name. Additionally, there are a ton of reps in Mass, so you actually need to point out exactly who you’re running against.
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