Showing people step by step how you make one of the only things that can make you money probably isn't the best of ideas, even if his intentions are probably to draw attention to the fact that he's selling medallions again.
It's too big a scale but I'm just imagining some place like KFC telling people in painstaking detail what their secret herbs and spices are and how they make the chicken. It's a much funnier thing than actually subjecting myself to a long painstaking video of Chris doing arts and crafts again