Yumi King is a Youtube personality who came to the attention of various girlcow sites as her channel, DesignsByYumi, shifted its focus from dolly makeup, Lolita-inspired sewing videos, and children's craft projects to hauls featuring piles of cheap "sexy elegant high class" junk and increasingly unsettling slice-of-life vlogs.
Because her cute DIY projects and beginner-appropriate sewing tutorials had attracted a largely underaged following, Yumi became the subject of criticism as she veered into apparent ddlg/pet play fetish territory. Her childlike persona, coupled with the substantially older appearance of her boyfriend, raised concerns among some viewers.
At first, Yumi attempted to stave off criticism by photoshopping her boyfriend to appear younger.
Later, she just stopped giving a fuck.
She established a second channel, "Yummy King," featuring deeply baffling "eating videos."
She has promised a forthcoming third channel for "weirder content." One wonders what this could possibly be.
In fact, "Yumi" is a 26 year old university graduate named Yuhan Zhang. In her early 20s, she emigrated with her mother and stepfather from Nanjing, China to Washington state. After completing a degree in interactive media design, she announced her engagement, moved into her fiance's home near Douglasville, Georgia, and began planning their wedding. Post-wedding, Yumi looks forward to being a housewife and having a daughter with whom she can dress in matching clothes.
In conclusion, Yumi King/Yuhan Zheng is a strange person who makes questionable life choices and tends to take criticism poorly. Her online footprint is substantial.