He also worked at Kotaku as well, but there's a huge divide between having a writer in your pocket (like Kelpek) and an Editor in Chief/Site Director (like Walker). Zoe (and her Ilk) always had the most success targeting people who were higher on the totem pole - it's how GG discussion got shut down on 4chan, Something Awful, and various video game sites.VICE hired Austin, who's last name I've forgotten, to create a woke game-centric site even though they already had Motherboard that did that shit. Creating competition for your own product is very woke/exceptional.
It was up to him to come up with a name, direction and hire people. That's quite a lucky break for him and he cranked the wokeness and his blackitude up to 11 at that point. Seriously, his skin color is that of white chocolate, he's a fat nerd with a scraggly neckbeard that obsesses over Gundam statues and video games and exclusively works/hangs out with white people. He's somehow the authority on being black now.
Klepeck works there as well and he gave her a lot of exposure in the years before the Zoe Post via his position at Giantbomb. He was a member of progamejournos as well iirc.
Soldiers are nice to have at your side, but Generals are always better.