That's the effect, but it doesn't have to be even that overt. I know there are slacks and Discords that are involved with things like this, little chat rooms where someone can find something they regard as offensive, and then all one of them has to do is say something like, 'Ugh, look at this. I don't have the spoons to deal with this kind of [insert bigotry here],' and the rest of the chat members will more than happily pile on.Again, this is why the response to Tim Soret and THQN was so quick and organized. She literally has her little goons do oppo research on her targets and has that shit prepped just in case she decides she needs to go after someone.
Each time, it doesn't look like targeted harassment - and the people involved wouldn't think of it as such, and not even be entirely incorrect, especially on an individual event basis. But the effect is exactly the same, and if someone like Zoe or another careful manipulator is involved, there can be carefully aimed malice disguised as fighting oppression.