You're right SJWs are just a small vocal minority, once their actions start affecting the bottom line of these companies one of two things will happen.The trouble with SJWs in tabletop is they might succeed at getting the websites or game companies to bend the knee, but ultimately playing the game requires getting real people in a room and sitting around the table. They will be told to fuck off or simply not invited back.
Either the companies pivot back to accommodating their actual customers who buy and promote their products.
Or their sales fall, profits disappear and someone else comes along to take their place.
These companies (assuming they are managed in a professional manner) are only chasing what they think the 'youth' want and have been mislead into thinking that is wokeness.