I agree: likewise I think what Mitch is doing is the right idea. A more Hybrid business model. Because none of these Indi joints will fully push back into the cultural zeitgeist without a broader supply network that shops will allow forI hope Ethan turns it around. I'm more interested in Ethan growing his business from just a YouTube channel Twitter and Indiegogo to maybe an Instagram and an Amazon online store. It is always better to branch out farther then Youtube because algorithm changes screw creators hard and its unpredictable.