Even if true, how is this a bad thing? Not even getting into a larger collective customer pool, more people getting on board means more potential innovation than any one person could even think of trying at once. If nothing else, Doug TenNapel demonstrated to CG how popular a gimmick like premium packaging can be.It's the carrot. He helps one. So a hundred think, "I can be the next Adam Post."
Or just contrast results between YBZ's few-options crowdfunder model vs Smiller's variant cover extravaganzas. After all, "Only a fool learns from their own mistakes", to quote Otto Bismarck.