I became aware of him when he was on Racket's stream whining about that and being shat on by the chat. He doesn't understand the basics of SEO, he just wants to whine to the gov't and play the victim, just like the journalists he lambasts.And then he's trying to defend his "subverse" label, which he barely uses, against the Goliath of porn. Supreme bad judgement. He could win the lawsuit, but he can't out-Google-search-rank a titties game.
The previous iteration of Subverse (screenshot from the day of Racket's stream) did literally every single thing wrong from an SEO standpoint. Including the things that Google tells you to do. Like have a valid SSL, and update your page more than once every 9 months.