This one in particular comes to mind. The similarities between all of them is that they're all delusional as fuck in some way. Much like our boy Dave they 'know better' and people already like them, they just get no business. Kings of Suffering.He reminds me of those business owners on Kitchen Nightmares (BBC show/Fox remake) that don't want to let Gordon Ramsey make changes because the changes "will drive away their loyal customers" even though they are literally months from bankruptcy. Even though their loyal customers would actually embrace the changes most likely.